Soho Pride London 2024 x The Goodness x Devil's Botany Distillery

We were pleased as punch to join in the fun at this year's Pride In London celebrations! What an incredible weekend it was! 

We set up shop in the courtyard of St James’s Church, Piccadilly, alongside street food, drag and DJ sets. We teamed up with our mates Devil’s Botany to serve one heck of a slush! We served beers & looks for the whole afternoon. We even came out in our limited edition Pride tops (available on the web shop now in finite quantiles).

We’re also proud to donate 10% of our profits to St James’s Church charities, which deal with issues of injustice (especially concerning refugees), asylum, earth and racial justice and LGBTQ+ issues.

A HUGE thank you to everyone who joined us at Pride In London and a super special thanks to our partners St James’s Piccadilly & Devils Botany. Your energy, love and support made it unforgettable. Stay tuned for more events and many more good times together. Until next time, keep spreading the love and enjoying great beer!