The Goodness x Sam Taylor

In September artist and illustrator Sam Taylor (Thrasher, VICE, Vans) approached The Goodness hoping that we might be interested in sponsoring his first ever solo show DRAWING FROM THE HEART at AMP Gallery (Peckham, London). We thought why stop there? 

We invited Sam to imagine his own beer and 'Worm Juice' was born. Produced exclusively for Sam's gallery show this super-rare-limited-edition of Sam Taylor‘s (extra pulp) WORM JUICE was an elixir specially crafted by the best worm handlers in the world (The Goodness) and taste tested by people who know their stuff (you‘ll just have to take our word for it). 

Sam Taylor's amazing can illustration was drawn with ink and marker, we all wanted to keep the marker feel but how to translate that to a 440ml can label? Que NOMOQ and their awesome ability to print labels directly onto the can. Our in-house graphic designer worked closely with both Sam & NOMOQ to give the can a textured landscape and the look of real marker right onto the aluminum surface.  
Sam Taylor was the first in our upcoming art series of cans so keep your eyes peeled for more in 2024!